Written by Selin Aydin
Echo News – Turkey
In the world of major events success is not built on luck, but on vision, ambition and determination — a formula that businessman Ahmed El-Mohamady has mastered, turning “Al-Sakhra International Festival” into one of the most influential and powerful festivals in the Arab world within just a few years.
With the official announcement of the fifth season launching on July 27, 2026, all eyes are once again on this massive event which has become a prestigious Arab platform bringing together art creativity and success under one roof with the participation of celebrities and public figures from Egypt, Saudi Arabia, the UAE, Iraq, Lebanon Algeria, and Jordan.
Ahmed El-Mohamady selected Tolip El Narges Hotel & Spa in New Cairo to host the highly anticipated edition, reflecting the high level of organization and professionalism that has defined the festival year after year.
“Al-Sakhra International Festival” is no longer just an artistic or entertainment event it has evolved into a distinguished Arab brand that supports talent ambition and success across various fields. This transformation has strongly linked Ahmed El-Mohamady’s name with major projects and impactful initiatives in the entertainment and media industries.
Sources close to the festival’s management revealed that the fifth season will be exceptional on every level — from organization and attendance to the surprises planned for guests and audiences — especially after the remarkable achievements of previous seasons which firmly established the festival as one of the most anticipated Arab events each year.
Ahmed El-Mohamady continues to work tirelessly to elevate the festival into a fully international event that proudly represents Egypt on a global scale driven by his extensive experience strong network and unwavering belief that true success begins with supporting new ideas and creating real opportunities for talented young creators.
